As Marketing Manager, you will lead the Marketing team and provide day-to-day mentoring to the all marketing staffs (10-12 members) at IELTS CITY. The main responsibility for the role consist of boosting our brand awareness while also managing leads growth.
You will also create a work environment that encourages teamwork, commitment & success. This will involve supervising, motivating, advising and helping a team of unique individuals with different backgrounds along with collaborating with Sales & Academic department.
We do care much about our customers’ experiences & that’s why the Marketing Manager will be also reponsible for boosting the experiences of students on both online & offline sides. Potential Candidate will be able to be promoted to the position: Marketing Director.
KEY RESPONSIBILITIES
• Marketing Planning, Executing & Management
Branding
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Lead creative development to motivate the target audience to “take action”
Digital Marketing
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
Management & Training
- Manage a team of 10-12 members
- Run weekly meetings and set objectives for every team member;
- Train & improve performance of all marketing staffs;
Report
- Monitor the timely follow-up on leads;
- Report weekly & monthly marketing performance.
- Run monthly meetings with BOD to summerize & propose marketing direction & plan;
• Marketing & Sales collaboration
- Develop and manage all Sales and Marketing materials to boost sales & attract new customer;
- Ensure that all leads are entered in the system with the right form;
- Identify inefficiencies in the coordination between the marketing and the sales team with respect to final performance of IELTS CITY.
- Attend the weekly customer insights meeting to identify the location marketing opportunities.
Other tasks assigned by BOD
BENEFITS:
- Competitive base salary: negotiable – very competitive
- Generous bonuses;
- Free English course at IELTS CITY for long-serving staff members;
- Being provided with training on essential skills for long-term career developments;
- Opportunities to explore one of the most pleasant and stimulating working environments.
REQUIREMENTS:
- At least 5 years of Marketing experience;
- At least 2 years experience at the same role;
- Strong Digital Marketing strategy & experience;
- Strong branding & creative experience;
- Understanding of core marketing principles;
- Understanding of or experience within English Language Teaching sector;
- Good level of English and fluent in local language, prefer candidates with IELTS at least 6.0;
- Showing interest in education in general and foreign languages in particular;
- Working full-time (5.5 days per week);
- Prefer candidate with smart-working style.
HOW TO APPLY:
Kindly send your CVs to our HR team – hr@ieltscity.vn
Contact Point: Ms. Loan – 0374 629 685 (Phone/ Zalo/ Whatsapp)
